Art, science and your brain on advertising.
They say advertising is a mixture of art and science. This is fundamentally true and part of what makes it intimidating for some businesses. Art can be fickle and science sounds costly. Yet there is an elegant simplicity to it all if you dig a little deeper. First, a little science… Our brains seek to make order from chaos. This is how we navigate the complex world around us. To understand the basics of how our brain works is to understand the very basis for how advertising affects it. Each day is filled with an astounding level of complexity… just consider……read more