In business to make profits, are ya?
The New Customer Engine, Part I There’s a well-known saying you’ll hear echoed from the halls of corporate America to the smallest businesses. Heck, you’ve probably heard it on Shark Tank more than a few times. “Sales solve all problems.” Like most quippy one-liners, this one leaves out a rather important modifier – “profitable” sales solve all problems. It’s profitable revenue you’re after, not just any revenue. As a business, much of your success story (or otherwise) will be determined by how well you understand and solve this problem. It should go without saying that if it costs $1.25 to…read more