Art, science and your brain on advertising.
They say advertising is a mixture of art and science. This is fundamentally true and part of what makes it intimidating for some businesses. Art can be fickle and science sounds costly.…
read more
In business to make profits, are ya?
The New Customer Engine, Part I There’s a well-known saying you’ll hear echoed from the halls of corporate America to the smallest businesses. Heck, you’ve probably heard it on Shark Tank more…
read more
“If you’re not at the table, you’re on the menu.”
That’s how I used to feel every day as a publisher. It’s been my job to make sure our company stays at the audience table and it’s not an easy task. Tastes change like the roster of the…
read more
Marketing vs. Advertising. A love story.
All businesses, great and small, have one commonality – the need for people to think about your brand. It’s the oxygen of business. No cars can be sold or sandwiches served without your brand popping into…
read more
Dispatched
What a morning. For years we have battled for readers, advertisers and employees with the Dispatch Company. They’re our largest competitor. Today, after a 100+ year run, the print assets of the family-run…
read more
Authentic? Ask your customers
“Authenticity” is the new buzz-word in marketing circles these days. As it should be. But what does it mean and how do you achieve it with your brand? It’s definition is easy…
read more
So you want us to write about you, huh?
There are many publishers out there who will promise to write glowing articles (PR pieces, really) about their clients. Or even write an article to get a business as a client. These…
read more
What’s your elevator pitch?
Just because you’ve never tried raising venture capital doesn’t mean you shouldn’t have an ‘elevator pitch’ for your business. Imagine being thrust into an elevator (see creepy guy in video) with someone very…
read more